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Industrial AI · Tools & go-to-market

Intelligent tools and market expertise for industrial automation.

We help automation and AI companies reach the markets that need them — and we build the software that takes the friction out of the control room for the engineers, operators and mill managers already on site.

An engineer monitoring a plant control-room dashboard wall — SynapseAI Control room · System status: operational
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Years on the plant floor
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Tools in the suite
EMEA
Markets we open
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Retainers — commission aligned
What we do

Two ways we move industrial automation forward.

SynapseAI sits where deep industry experience meets modern software. We help technology companies sell into the right markets, and we give the teams inside the plant tools that make the working day simpler, clearer and less stressful.

01 — Services

Sales & go-to-market

We help digital and automation companies sell their solutions into niche and untapped markets — with market studies, value-proposition analysis, and the sales muscle to actually win the deals.

Explore our services →
02 — Solutions

Tools for the plant

We build practical software that removes the daily friction in the control room — a digital logbook, a PID tuner, a control-room activity tracker, and KPI templates for the intelligent systems already on your site.

Explore our solutions →
How we create value

Grounded in industry. Sharpened by data.

1

Built by industry, for industry

Seventeen years in control rooms and commissioning bays sit behind every tool we ship and every market call we make.

2

Clarity through intelligence

We turn plant data and market data into decisions you can act on — no dashboards for the sake of dashboards.

3

Tools that fit the day

Our software is shaped around how operators, engineers and managers actually work — not how a developer imagines they do.

4

From market to mill

We cover the whole arc: helping vendors sell in, and helping the teams on site run those solutions better once they land.

Services

Industry reach, applied to your niche market.

Great automation and AI products stall not because the technology is wrong, but because they never reach the buyers who need them. We map the market, sharpen the story, and carry the sale — all on a commission-aligned model.

See how we sell
Connecting automation vendors to industrial buyers — SynapseAI
The product suite

Software for the control room.

Focused tools that replace paper, spreadsheets and scattered know-how with software your whole team can trust.

Digital Logbook

Shift handovers

A searchable, timestamped shift logbook every operator and manager can rely on — no more paper and scattered handovers.

PID Tuner

Loop performance

Guided, data-driven loop tuning anyone on the team can run — steadier loops, less variability, fewer call-outs.

Activity Tracker

Live operations

Tasks, interventions, alarms and handovers across the control room in one live view — nothing slips between shifts.

KPI Templates

Prove the value

Ready-made KPI and reporting templates for the intelligent solutions already on your site — value visible from day one.

Who we serve

Built for both sides of the plant.

The companies that build industrial technology — and the people who run it every day.

Automation & AI vendors

Technology companies bringing specialised solutions to the process industries.

Integrators & partners

System integrators and channel partners in the major automation ecosystems.

Process industries

Pulp & paper, energy, chemicals, metals and mining operations.

The people inside

Automation engineers, control-room teams, management and mill managers.

Our approach

A clear path from problem to proven value.

01 / Discover

Understand the ground

We start by listening — your goals, your market, your plant. No solution gets designed until we know what winning looks like for you.

02 / Analyse

Turn data into direction

Market data, plant data, the gaps in the current motion. We separate signal from noise and agree the metrics that matter.

03 / Build & enable

Ship the thing

The tool, the strategy, the presales assets — built to fit the way your teams and your buyers really work.

04 / Validate

Prove it in the real world

Pilot, measure, and show the value — a settled loop, a cleaner handover, a first meeting in a new market, a closed deal.

05 / Support & scale

Keep the win growing

We don't disappear at go-live. We support, improve and extend the motion across teams, sites, regions and segments.

Let's make your operations — and your pipeline — run smarter.

Whether you're selling industrial technology or running it, tell us the problem you're chasing and we'll show you where SynapseAI fits.

Insights

Notes from the plant floor.