Services · Sales & go-to-market

We help technology sell into the right markets.

You've built something specialised. We find the buyers who need it, get you in the room, and help you close — on a commission-aligned model, so we only win when you do.

Market & opportunity study

Map the untapped market, size the real prize, and name the accounts worth chasing.

Value-proposition analysis

Sharpen the story so it lands in the buyer's language — outcomes, objections and proof.

Go-to-market strategy

A practical plan to enter new markets and regions, grounded in industry data.

Presales & sales excellence

Carry the technical sale and coach the deal to close — commission aligned.

01 / Market & opportunity study

Know the ground before you spend a euro.

Before anyone picks up a phone, we map where your product actually fits, who's buying, and what the realistic size of the prize is — so your effort goes where the return is.

Niche and segment mapping across the process industries
Named target accounts, not vague "personas"
Competitive and white-space analysis
Entry strategy grounded in real industry data

02 / Value-proposition analysis

Say it the way the buyer needs to hear it.

A great product with the wrong story stalls. We translate your technology into the outcomes a plant manager, an engineer and a CFO each actually care about.

Outcome-led messaging by buyer persona
Objection mapping and proof points
ROI and value narratives that survive procurement
Sales-ready one-pagers and pitch structure

Connecting vendors to buyers — SynapseAI

03 / Go-to-market strategy

A route to market that actually wins ground.

Direct, channel or both — we design the motion, the sequence and the partnerships that get you from "interesting" to installed, region by region.

Channel and partner design
Regional entry sequencing across EMEA
Positioning and pricing guidance
Pipeline targets and a 90-day plan

04 / Presales & sales excellence

We carry the sale, not just the slides.

This is where most vendors are stretched thinnest. We run the technical sale and coach the deal home, so your engineers can keep building.

Solution scoping and value engineering
Demos and proposals in the buyer's own language
Deal coaching from first call to close
Warm introductions from 17 years in the industry

The model

No retainers. Commission only.

We don't sell you a monthly fee and a stack of slides. We work on commission, so our incentives are locked to yours — we only make money when you make a sale. That's the whole model.